We put the African consumer at the center by making high quality, ready to wear items that are specially curated for our diverse morphology and culture. We are creating a conscious and impactful brand that Africans can be proud of.
We strongly believe that part of Africa moving forward is having enough confident individuals who believe in their capabilities enough to push ahead. By manufacturing clothes that help boost self-confidence and creating a brand they can identify with, we are playing a very small role in moving our continent forward and at the same time expanding an industry that has so much potential in Africa but is highly underrepresented on the world stage. The industry of affordable ready to wear everyday fashion.
ABOUT THE FOUNDERS
LaKelle was founded in 2017 by us, Sharon and Viola, both born and raised in Buea, Cameroon. While growing up, we were blessed with a front seat view of hard working parents who literally came from a small village in the North West Region of Cameroon called Babanki Tungo with nothing and became noble figures in their community while maintaining jobs and capitalizing on several business opportunities. They provided employment (still do….) to alot of Cameroonians building a strong sense of worth. In our world, everything was possible, and we have held on to this philosophy since then. We moved to the United States after high school to further our education, where we both ironically graduated with a Bachelors in Accounting and an MBA. We always wanted to move back to Cameroon and be a part of the solution to Africa’s development. In 2017 we decided to set off on this journey of providing simple, chic affordable and size inclusive fashion to the African consumer. Besides being fashion enthusiasts, we had no prior industry experience, but we rolled up our sleeves and worked. There has been a lot of learning and growing (still learning and growing…) and we are humbled and grateful to see the LaKelle impact. We are both wives and mothers and love sports (Go ManU), good food and a good vacation.
Advance development through confidence.
We strongly believe that part of Africa moving forward is having enough confident individuals who believe in their capabilities enough to push ahead.
1. Build a brand (African) people can identify with,
2. Expand local industries and create wealth locally,
3. Create products that most African can afford.
Create what we consume rather than import others leftovers.
Create a brand that can serve our singularities and communities.
Embody audacity, Confidence, cultural anchorage, Pride, Modernism
Commitment to sustain communities and repurpose unused fabric to support our accessory line.
Value our people (employees, customers) and commit to continuous improvement, always striving for excellence.